In this insightful episode of Business Growth Talks, host Mark Hayward sits down with digital and healthcare marketing virtuoso Liz Presson to delve into the nuances of growing a business within the healthcare niche. Kicking off with a compelling narrative of Preston's entrepreneurial journey, the dialogue swiftly moves into an exploration of the critical considerations inherent in scaling a business, such as anticipating future developments, fostering trust, and ensuring a satisfying ROI for stakeholders.
The conversation offers rich insights into the challenges and strategies of marketing within the heavily regulated environment of healthcare, particularly in relation to large pharmaceutical companies. Preston's commitment to ethical marketing practices and her innovative approach to using digital media as a tool for transparency and community building are thoroughly examined.
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