Business Growth Talks
The Yes Test: Unlocking the Key to Persuasive Communication and Customer Retention
Brian Gregory is a seasoned professional with 24 years under his belt in the realms of publishing and advertising. As an expert in his field, he provides invaluable insights and analytical tools to small businesses, media firms, consultants, and marketing agencies to enhance their communication with customers and leverage human emotions for sales persuasion. Gregory is the mastermind behind several innovative services, including "Salesmanate," which expands on the capabilities of the "yes test" – a free tool to assess brand perception. Another notable venture is "yes press," designed to aid businesses with press release distribution. Based in Phoenix, Arizona, Brian continues to make significant contributions to marketing and brand strategy.
Episode Summary:
In this enlightening episode of Business Growth Talks, host Mark Haywood engages with Brian Gregory, a veteran in advertising and publishing. They dive into the intricacies of business growth, shedding light on the transformative stages where companies experience rapid development and customer base expansion.
Gregory shares his profound expertise, focusing on how businesses can effectively communicate with customers through the lens of human emotions. The core discussion revolves around the "yes test," a proprietary tool designed to help companies tap into their brand's emotional appeal and drive customer purchases. Gregory's approach emphasizes empathy
The Digital Revolution PodcastWelcome to The Digital Revolution Podcast, where marketing experts share their expertise.
Listen on: Apple Podcasts Spotify
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Coaching Conversations in 2024In 2024 we're going to be going to monthly themes and I would also encourage you to...
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Do you want to be a guest on multiple podcasts as a service go to:
www.podcastintroduction.com
Find more details about the podcast and my coaching business on:
www.businessgrowthtalks.com
Do you want to be a podcaster? Sign up on
www.abmpodcastcourse.co.uk
Find me on
LinkedIn - https://www.linkedin.com/in/mark-hayw...
Facebook - https://www.facebook.com/markjhayward
Brian Gregory is a seasoned professional with 24 years under his belt in the realms of publishing and advertising. As an expert in his field, he provides invaluable insights and analytical tools to small businesses, media firms, consultants, and marketing agencies to enhance their communication with customers and leverage human emotions for sales persuasion. Gregory is the mastermind behind several innovative services, including "Salesmanate," which expands on the capabilities of the "yes test" – a free tool to assess brand perception. Another notable venture is "yes press," designed to aid businesses with press release distribution. Based in Phoenix, Arizona, Brian continues to make significant contributions to marketing and brand strategy.
Episode Summary:
In this enlightening episode of Business Growth Talks, host Mark Haywood engages with Brian Gregory, a veteran in advertising and publishing. They dive into the intricacies of business growth, shedding light on the transformative stages where companies experience rapid development and customer base expansion.
Gregory shares his profound expertise, focusing on how businesses can effectively communicate with customers through the lens of human emotions. The core discussion revolves around the "yes test," a proprietary tool designed to help companies tap into their brand's emotional appeal and drive customer purchases. Gregory's approach emphasizes empathy
The Digital Revolution PodcastWelcome to The Digital Revolution Podcast, where marketing experts share their expertise.
Listen on: Apple Podcasts Spotify
Make More with Matt HeslinExplore strategies to thrive financially, build legacy, and enhance life experiences.
Listen on: Apple Podcasts Spotify
Coaching Conversations in 2024In 2024 we're going to be going to monthly themes and I would also encourage you to...
Listen on: Apple Podcasts Spotify
Do you want to be a guest on multiple podcasts as a service go to:
www.podcastintroduction.com
Find more details about the podcast and my coaching business on:
www.businessgrowthtalks.com
Do you want to be a podcaster? Sign up on
www.abmpodcastcourse.co.uk
Find me on
LinkedIn - https://www.linkedin.com/in/mark-hayw...
Facebook - https://www.facebook.com/markjhayward